The problem

According to Statista, the UK generates over two million metric tons of plastic waste each year - 50% of this gets incinerated.

The golf industry contributes significantly, with thousands of plastics, disposables and non-recyclable products discarded yearly.

Combine this with excess chemical usage on the golf course, poor water management and high emissions created from golf venues and their supply chains alike.

Such trends demand a shift towards sustainable practices within the golf industry, from products and packaging to clubhouse emissions and on-course management of nature and wildlife.

The solution

I’m Alex Nicholson, PGA Professional, sustainability expert and proud founder of Fore! The Planet - the home of sustainable golf.

Fore! The Planet is a hub for everyone in the golf industry to improve their sustainability credentials with consultancy, advice, initiatives, solutions and eco-friendly products.

We work with 60+ UK golf venues including the likes of Royal Birkdale, Sunningdale and Muirfield as well as many corporate events, golf societies and golfers searching for sustainable products.

Our social channels raise awareness through education and we plant trees for products sold, creating a measurable impact along the way!

"It cannot be right to manufacture billions of objects that are used for a matter of minutes, and then are with us for centuries."

Roz Savage

Golf Courses & Clubs

Kickstart your sustainability journey today with everything your golf club needs to improve its carbon footprint in one place, with the best solutions in the golf industry.

Our solutions

Professional Shops

We distribute an exciting range of sustainable brands that prioritise people and planet. Discover our truly sustainable solutions to high emissions and single-use waste.

Our brands

Societies & Events

Enhance the sustainability credentials of your golf day with event management advice and hosting as well as product sourcing of incredible eco-friendly prizes and gifts.

View more

Golfers

Our sustainable shop features a unique range of carefully curated clothing and accessories using organic and recycled materials and 100% plastic free packaging.

Shop now

Our four pillars

  • Innovation

    Sourcing and supplying incredible, planet friendly initiatives and products for golf venues across the UK.

    Our solutions 
  • Bamboo Golf Tees - 54mm image 0

    Action

    Curating an awesome, environmentally conscious selection of golf shop brands and products for golfers.

    Our shop 

  • Community

    Creating engaging content on our channels, raising the awareness of sustainability and interacting with others.

    Our socials 

  • Impact

    Planting trees in our Fore! The Planet forest to leave a lasting legacy and future positive impact on our planet.

    Our impact 

Ready to make an impact?

Alex's latest blogs

  • Royal Cinque Ports

    Royal Cinque Ports

    An insight into how Royal Cinque Ports, a SSSI golf club with a rich history, is looking after nature, wildlife and enhancing biodiversity.

    Royal Cinque Ports

    An insight into how Royal Cinque Ports, a SSSI golf club with a rich history, is looking after nature, wildlife and enhancing biodiversity.

  • Colmworth Golf Club

    Colmworth Golf Club

    A truly sustainable golf club - our visit to Colmworth Golf Club, UK Environmental Golf Club of the Year 2024.

    Colmworth Golf Club

    A truly sustainable golf club - our visit to Colmworth Golf Club, UK Environmental Golf Club of the Year 2024.

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